Consumer & Retail Banking
Consumer & Retail Banking
Article
2025-09-04

National Customer Day 2025: Bank Muamalat Brings the Spirit of Think Customer to Life

Every year on September 4th, Indonesia celebrates National Customer Day, a moment dedicated to honoring, listening to, and serving customers wholeheartedly. Since its initiation in 2003, this annual observance has reminded businesses across industries to place customers at the very heart of their strategies.

 

In 2025, the theme is Think Customer, a powerful call for companies to prioritize customer needs in every aspect of innovation and service. As Indonesia’s first fully-fledged Islamic bank, Bank Muamalat embraces this theme with strong commitment. For the Bank, every customer is more than a client, they are a trusted partner in the journey of financial hijrah toward a more blessed life.

 

What Think Customer Means in Sharia Banking

 

The Think Customer principle resonates deeply with the values of Islamic banking. Guided by Sharia principles, every transaction must be carried out with trust, fairness, and transparency. This means that customer needs are always placed first.

 

At Bank Muamalat, Think Customer is not just a slogan, it is embedded in the corporate culture. Every product, service, and digital innovation is designed based on a deep understanding of real customer needs. Secure transactions? Bank Muamalat offers a trusted digital platform. Stable investments? Sharia-compliant gold solutions are available. Planning for Hajj? A dedicated savings product is ready to help.

 

Every innovation begins with customers in mind and is ultimately delivered for their benefit.

 

Why Think Customer Matters: The Evolving Needs of Customers

 

Customer needs are constantly evolving, especially in today’s fast-changing financial landscape. Bank Muamalat identifies three key trends that highlight why Think Customer is crucial:

  1. Digital Banking Transformation
    People demand convenience and speed. Digital-first banking is now an essential need, not just an option.
  2. Safe and Sharia-Compliant Investments
    Many customers want stable, transparent, and ethical investment opportunities. Gold and halal investment products are becoming the preferred choices.
  3. Family Financing and Religious Goals
    Owning a home and performing the Hajj pilgrimage are two of the biggest aspirations for Muslim families. Customers seek financial solutions that make these dreams achievable in a halal and well-planned way.

 

Bank Muamalat responds to these trends with innovative products tailored to customer aspirations.

 

Innovative Products by Bank Muamalat

 
1. Solusi Emas Hijrah

A safe and Sharia-compliant way to preserve long-term wealth. This installment-based gold investment product offers flexible payments, helping customers grow their assets while maintaining financial blessings.

 

2. KPR iB Hijrah (Islamic Mortgage)

Home ownership is a universal dream. With KPR iB Hijrah, customers can access Sharia-compliant home financing with light installments and long tenors, providing peace of mind in planning their family’s future.

 

3. Tabungan iB Hijrah Haji (Hajj Savings)

Every Muslim longs to visit the Holy Land. This special savings account helps customers plan for Hajj easily, directly connected with the Ministry of Religious Affairs’ official Hajj registration system, ensuring customers receive their official Hajj quota number.

 

4. Muamalat DIN (Digital Islamic Network)

Banking anytime, anywhere. Through this mobile banking app, customers can transfer funds, pay bills, top-up e-wallets, and even open new accounts online, securely and conveniently.

 

Human-Centered and Adaptive Services

 

The Think Customer spirit is also reflected in how Bank Muamalat serves its customers daily:

  • Friendly Branch Service. Every interaction is delivered with empathy, professionalism, and honesty.
  • Ongoing Digital Transformation. Online services make transactions seamless and borderless.
  • Extensive Network. Partnerships with ATM Bersama, PRIMA, Link, and Pos Indonesia ensure nationwide accessibility.

 

This proves that Think Customer is not just a concept, it’s a consistent practice across all touchpoints.

 

A Heartfelt Thank You to Our Loyal Customers

 

On this National Customer Day 2025, Bank Muamalat expresses its deepest gratitude to all customers. Your trust is the greatest motivation for the Bank to continue providing innovative and beneficial Sharia-compliant financial solutions.

 

With the spirit of Think Customer, Bank Muamalat remains committed to listening, innovating, and delivering a modern, seamless, and blessed banking experience.

 

Customers are, and will always be, the center of every innovation. Together, Bank Muamalat and its customers will continue the journey of financial hijrah, realizing dreams and building a better, more blessed future.

 

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